Should Cinema City go Digital?

Yes, Cinema city should go Digital for a variety of reasons. By going digital Cinema City can cut costs of buying a film (using film prints costs Cinema City £2,000 per film) compared to using hard drives would cost only £50 meaning it is cheaper to go digital than using film prints. This also implicates that Independent films such as Animal Kingdom could afford to distribute the film to wider audiences. Also going digital have lots of benefits such as better picture and audio quality than film prints. If Cinema city goes digital there could be a proliferation of ways they could use digital cinemas. One of them would be that they could show alternative content other than films such as concerts or ballet.